How to be culture sensitive in design?
In a mix of lectures, hands-on design research methods, interactive workshops, and design projects we will experience and explore culture as a
powerful source of inspiration in designing.
You will learn to:
- Identify culture and its role in design.
- Recognize and understand some cultural terms.
- Reflect on the influence of your own cultural background on design.
- Determine methods and opportunities for applying cultural sensitivity as a tool while designing.
- Apply insights in a design.
The Design Event will evolve around a central theme, that will fuel the different lectures and workshops, and will be the starting point for your design
project. The theme will be revealed
a few weeks before the event, to allow you start exploring the theme in your own, personal environment. Also, to support these preliminary explorations
you will receive a dedicated tool-kit before the start of the Design Event.
You will join us together with a maximum of 60 students from different design schools, internationals and from Iran.
The concept of culture
In this Design Event we will address cultural sensitivity in design projects.
How will we approach the concept of culture?
Culture is a complex, approached differently by a large number of disciplines.
The common insight is that culture is studied with an holistic approach: all disciplines strive to see the bigger picture.
There are many definitions of culture. The one that tunes and aligns well with our goal of the workshop is from Bates and Plog in 1976:
‘culture is the system of shared beliefs, values, customs, behaviours and artefacts that the members of a society use to cope with their world and with
one another, and that are transmitted from generation
to generation through learning’.
The important point here is that culture is something shared, and that it is something that is learned, and not inherited. When we look at people
, we can look at them as members of groups. In general,
it is likely that we group people by nations or regions, but in this international Design Event we will be more specific, for example, by viewing people as
part of a specific generation, profession or gender. We may
also identify some sub-cultures. Key is that we develop our sensitivity to see the different perspectives, the differences as well as the commonalities.
We will offer you methods - such as the Cultura - that help
designers to see this bigger picture and to benefit from it.
Finally, there are three basic principles that we believe are important:
(1) cultures are dynamic, they change over time.
(2) individual people can belong to different cultural groups.
(3) an individual person does not necessarily represent the culture or the group, in other words what characterizes the culture cannot be applied
one-to-one to an individual person.