Semiotic and Design

Semiotic is the study of signs. However, it has a deeper meaning than what people normally think of signs. Indeed signs in a much broader context that includes anything capable of standing for or representing a separate meaning. Semiotic is important for designers as it allows them to understand the relationships between signs, what they stand for, and the people who must interpret them.


How we understand the world


How we imagine the world

Icon, index, symbol

Modality signicals

The game of Communication

Functions of Language, Dialogue Field, Narration



  • Prof. Salvatore Zingal

    Salvatore Zingale was born in Sicily in 1955, who is from the school of design of Politecnico di Milano, where he teaches Semiotics of Design. He is also the scientific Manager of Humanities Design Lab ( His research interests are in the fields of semiotics of design, design concerning and considering as a semiotic process in dialogic aspects of design and design concerning studies in invention processes.

  • Felipe Domingues

    Felipe Domingues was born in Brazil. He is a researcher and PhD student at the Department of Design of politecnico di Milano. He has got a bachelor’s degree in communication in 1999 and two master degree, one in design and the other in managments. He has been lecturer and workshop instructor for the advanced design section of whirlpool Berazil. He is also an award winer for creative advertising. His research interests are global products, semiotics and advanced design.

  • Dr. Alireza Ajdari

    Alireza Ajdari is an assistant professor of Industrial Design at University of Tehran, Department of Industrial Design. He was born in Mashhad, Iran in 1976 and has got his bachelor and master degree in Industrial Design from University of Tehran. He has obtained his PhD in Industrial Design from Politecnico di Milano. The title of his thesis was “An experimental Study on Cultural Affordances”. His research interests are about Comparative Studies on Natural Sciences and Humanities, Psychophysics and Psychosemantics and Design Criticism regarding Middle Eastern Iranian Cultural Taste.

  • Be Part
    Of Our

Semiotics and Design

Objects and Artifacts.

Semiosis and Semiotic


How we understand the world


How we imagine the world


Modality signals

Icon, index, symbol

Signification and sensing from objects to objects

Denotation Connotation, Evocation

The game of Communication

Functions of Language

The game of Communication

Dialogue Field

The game of Communication


Design as Choice and as Narration



Benefits of participating in this event


Learning theory from sophisticated Professors.


Practicing the role of semiotics in generating novel ideas


Receiving double degree certificate


Cooperating with International Professors and students

Publishing work

Publishing final work in the website


Enjoying the high quality facilities of KIC.

Registration for Intensive Course 2016

In order To begin the registration process, please contact us:


TeL: +989151266090

  • Payment must be received in advance to secure your place in the workshop. Registration is only completed when payment is received.
  • Payment should be done through account No 105825900. Tejart bank in the name of university of Tehran.
  • Process of Payment For international participants will be done by Workshop Manager through international relation of Department of design.

Workshop registration fee:

For international participants the fee is 500 $ US, This fee includes following services:

  • Participating in the intensive course
  • Double degree certificate
  • Accommodation on the beautiful kish island during course.
  • One meal per a day.
  • Airport pick up.
  • Access to campus facilities such as library, restaurant, coffee shop and wifi internet
  • Access to modeling workshop
  • Other optional tourism services such as cycling around the island

For resident participants the fee is 15,000,000 Rials. Participating in intensive course:

  • Participating in the intensive course
  • Double degree certificate
  • Presentation of final results of the projects in website of the event
  • Accommodation on the beautiful kish island during the course.
  • Access to campus facilities such as library, restaurant, coffee shop and Wi-Fi internet
  • Access to modeling workshops
  • Other optional tourism services such as cycling around the island

Important Dates:

  • Workshop & course event: December 3 – 15, 2016.
  • Registration deadline is: November 5 - 15, 2016.


For visiting materials of the course and students' projects, please refer to the link below.