The workshop is based on more recent domains of design and design research, i.e. strategic thinking and scenario development, followed by experimental approaches in product and service design. There will be theoretical and methodological sessions on systems thinking and service design as well as practical workshops on systematic and narrative scenario building and experimental product or service design. Outcomes will be future tourism scenarios for Kish Island. Special emphasis lies on innovative and environmentally and socially sustainable solutions for Kish Island in the middle and longer-term (2030) perspective.
We will offer 3 different design approaches that should converge in the final outcomes:
- Systems thinking and scenario building (Professor Jonas)
- Material form-giving experiments (Professor Kretzer)
- Service design concepts (Mehdi Mozuni)
The workshop aims at providing a basic understanding of systems thinking and scenario building in design projects. Narrative scenarios are “populated” by material artefacts and illustrated by means of services and use-cases.
Professor Jonas: A set of descriptive variables will be collected, interrelated and analysed by means of “Sensitivity Modelling”. Projections are performed in order to explore and describe uncertain future contexts by means of the “Quattro Stagioni” scenario approach. In a final synthesizing phase possible preferable future states will be conceived and briefly illustrated.
Professor Kretzer: A form-generating experiments with various materials, tools and techniques. Material outcomes can serve as abstract models or metaphorical materializations of the scenarios will be performed. They can function as concrete spatial elements or form inspirations on the landscape- or architectural level or on the interior and product design level.
Mehdi Mozuni: Based on insights gained from Prof. Jonas’ theoretical sessions and Prof. Kretzer´s artefacts, service design concepts, rough business models and use-cases will be developed in practice, serving as the integrating media for combining the (abstract) scenarios and the (concrete) materializations into consistent images.
Service design and the challenge of researching the future
Projecting service models derived from an analytical level is a complicated but established process in service design, accomplished by well-trained design practitioners. However, Strategic service-innovation and policy-making in multi-disciplinary organizations (e.g. in civil services or large-scale manufactures) will face methodological obstacles, when the time scale in which the design is introduced, addresses users or other design components that are not present yet. In this case, the analytical core, upon which the projection is established, suffers itself from ambiguity.
This design issue has been extensively researched in the recent years at HBK University in Germany, focusing on developing theories and design-procedures (such as scenario innovation, GMA, Delphi) by interacting the domain of service design with the domain of foresight research.
During the joint international workshop “Tourism Futures for Kish Island” we will practice these methods. The workshop is based on most recent domain of design practice in materializing PESTE prognoses and generating scenarios for developing sustainable future systems/services on a strategic level.